Subscribe to RSS

Pegatron CEO refutes report about waning demand for Apple’s iPad mini!

-iPadminiHero

While a report about Apple supplier Pegatron this week claimed demand for the iPad mini has been softening, the company's CEO has revealed in a follow-up that he said nothing of the sort.

Philip Elmer-DeWitt of Apple 2.0 reached out to Pegatron Chief Executive Jason Cheng via e-mail afterBloomberg ran a report claiming demand for the iPad mini was falling. Cheng said after his company's Institutional Investors conference, one reporter from the publication approached him "trying to dig out detail numbers about some specific product."

 

"I clearly refused to comment on specific products, nor customers, even though he continued with other questions," Cheng said. "I did say those words that he quotes me in the article… but I did not say anything associated with any specific products."

The Pegatron CEO wrote off the piece by author Tim Culpan as "speculation," rather than based on anything he actually said.

The original Bloomberg story gained attention on Wednesday after it claimed that Pegatron said its revenues were negatively affected by waning demand for Apple's iPad mini. Pegatron's first-quarter profits were up more than 80 percent year over year, but Culpan's report focused on the fact that the supplier expects its second-quarter consumer electronics revenue to be down sequentially as much as 30 percent.

The media has been following Apple's key suppliers very closely in recent months as the company's growth has slowed. Market watchers pointed to weak results at companies like Cirrus Logic as negative signs for Apple.

Last month, Apple reported its first year over year profit decline in a decade, falling roughly 18 percent to $9.5 billion.

The intense focus on bits of information from Apple's supply chain led company CEO Tim Cook to warn investors in January that attempting to interpret such data is not a wise approach. Cook noted that the supply chain is complex, as Apple has multiple sources for various components, and that various factors  such as production yields and supplier performance  can skew the data.
"Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant for our business," he said.

0 comments

Add your comment

Nickname:
E-mail:
Website:
Comment:

*

Other articlesgo to homepage

Samsung to Assist with Production of Apple’s Next-Generation A8 Chip!

Samsung to Assist with Production of Apple’s Next-Generation A8 Chip!(0)

Back in June, Taiwan Semiconductor Manufacturing Company (TSMC) struck a three-year deal with Apple to produce A-series chips for iOS devices beginning in 2014. The move was seen as part of Apple's strategy of moving away from rival Samsung for component supplies, although Samsung was soon after reported to have landed its own deal to once again produce chips

Apple Tops Coca-Cola, Google to Become World’s Most Valuable Brand!!

Apple Tops Coca-Cola, Google to Become World’s Most Valuable Brand!!(0)

According to a report from identity and brand consulting company Interbrand, Apple has overtaken Coca-Cola as the new most valuable brand in the world, knocking the beverage corporation from its 13-year tenure in the annual “Best Global Brands” survey, reports The New York Times. Every so often, a company changes our lives, not just with its products, but also

iPhone 5 ‘by far the most popular iPhone,’ Apple says!

iPhone 5 ‘by far the most popular iPhone,’ Apple says!(0)

Though executives with Apple said they are pleased by sales of the legacy iPhone 4 and iPhone 4S, they also noted that the iPhone 5 remains "by far the most popular iPhone" they sell. The comments come as Apple has seen its gross margins slide, leading to speculation that previous-generation iPhone models are growing in

Apple and Amazon Settle ‘App Store’ Dispute

Apple and Amazon Settle ‘App Store’ Dispute(0)

The long dispute between Apple and Amazon over the term "App Store" has come to an end, with Apple agreeing to end the lawsuit with promises from Amazon not to countersue, reports Reuters. "We no longer see a need to pursue our case," Apple spokeswoman Kristin Huguet said. "With more than 900,000 apps and 50 billion downloads, customers

Woman dies using a charging iPhone 5, Apple vows to aid in investigation!

Woman dies using a charging iPhone 5, Apple vows to aid in investigation!(0)

Apple has said it will aid in the investigation of the death of a Chinese woman who was allegedly electrocuted when she answered a charging iPhone 5. In an e-mail sent to Reuters, Apple said the company is "deeply saddened" by the "tragic incident" that killed 23-year-old Xinjiang woman Ma Ailun. Apple vowed to "fully investigate and

read more

Special

Contacts and information

Social networks

Most popular categories

© 2013 Appleffect theme by Appleffect News All rights reserved.