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New Ultrabooks still viewed as ‘too pricey’ next to Apple’s MacBook Air!! New Ultrabooks still viewed as ‘too pricey’ next to Apple’s MacBook Air!!(0)

The latest batch of Windows-based Ultrabook PCs will not undercut Apple's ultraportable MacBook Air enough on price to win away most consumers, according to a new analysis.

Brian J. White of Topeka Capital Markets is at the Computex show in Taipei, Taiwan, this week, where he got a closer look at some of the next-generation lineup of computers based on Intel's thin-and-light Ultrabook specification. He didn't come away impressed.

"Our checks thus far indicate that the price points for the new releases will be well over the $699 price threshold that we deem necessary for this new category to be a big success," White wrote in a note to investors. Read More

Intel Launches Dual-Core and Ultra-Low Voltage Ivy Bridge Processors! Intel Launches Dual-Core and Ultra-Low Voltage Ivy Bridge Processors!(0)

Intel's four new 17-watt Ivy Bridge mobile chips likely to appear in MacBook Air update

The Verge reports that Intel has formally announced its next batch of Ivy Bridge processors, adding 14 new chips including four 17-watt ultra-low voltage processors that could appear in revamped MacBook Air models and several dual-core mobile chips that could be included in updated Mac mini and 13-inch MacBook Pro machines. Engadget has the full details on the new chips, which also include six new desktop processors.

Intel's announcement comes in line with the previously leaked timeline that saw the first batch of quad-core desktop and mobile processors launch in late April, with the second round focused on dual-core and low-voltage chips coming in early June. 

With over 25 new Ivy Bridge chips now available, Apple now appears to have a number of options to upgrade its entire Mac product line. Apple is expected to use Ivy Bridge throughout its Mac lineup with the exception of the Mac Pro, which would take advantage of Sandy Bridge E server chips released in early March should Apple choose to issue an update to that line. 

Apple is expected to introduce a redesigned MacBook Pro at next month's Worldwide Developers Conference, and it seems likely that updates to other lines will come either at the same or soon after, as the new Ivy Bridge chips put Apple in a prime position to update its aging Mac lineup.


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